Dataweavers at Opticon 2024: Embracing Innovation & Building Momentum with Optimizely

Last month, Dataweavers proudly joined the Optimizely community at Opticon 2024 in San Antonio, where the energy was as high as the Texas temperatures! The event served as the perfect launchpad for our new products, Arc and Fusion for Optimizely, and allowed us to deepen our partnership with Optimizely while showcasing our unique value to an engaged audience of marketers, developers, and digital leaders.

Here’s a snapshot of our experience:

A Warm Welcome from the Optimizely Ecosystem

Our debut at Opticon exceeded expectations. Patrick Hatton, Technical Architect at Dataweavers noted, we received genuine interest from attendees who weren’t yet familiar with our platform. Many were intrigued by how our solutions align with their goals, particularly enterprise customers seeking to operate Optimizely CMS in their own Azure environments.

The vibe at Opticon was refreshingly laid-back compared to some other tech communities. Attendees were deeply satisfied with their platform but eager to explore new innovations, including AI and headless technologies. This openness to advancement is precisely where Dataweavers fits in: enabling organizations to embrace cutting-edge tools while maintaining operational excellence.

Opportunities in a Growing Market

Our CTO Piers Matthews observed key differences in CMS adoption across regions:

• In the U.S., only 30% of attendees have deployed a CMS, with most relying on experimentation tools. This highlights a massive untapped market for Arc, especially among organizations seeking flexibility and scalability beyond Opti PaaS (Optimizely’s managed cloud).
• In contrast, CMS adoption in the UK and EU is expected to be significantly higher, presenting another growth avenue as we expand our global reach.

A standout takeaway from Piers’ conversations was the strong resonance of our value proposition. Attendees appreciated how Arc and Fusion complement Optimizely’s offerings, enabling enterprise customers to retain full control of their digital environments without sacrificing performance or innovation.

Key Highlights from Opticon

Our CRO Matthew Goggin captured the essence of Opticon 2024:

1. AI-Powered Marketing Tools: Optimizely unveiled new AI features that empower marketers to create smarter campaigns and streamline workflows. These advancements, part of their Opal platform, align closely with our vision of leveraging technology to eliminate manual work.
2. Customer Success Stories: Sessions like Zillow’s transformation of the real estate customer journey underscored the power of intentional, data-driven digital strategies.
3. Future-Focused Innovation: Optimizely’s push into Front-End-as-a-Service for large-scale projects dovetails perfectly with Arc for Optimizely SaaS, showcasing the potential of our partnership.

For us, the conference was more than just a showcase of technology—it was an opportunity to engage directly with customers and prove the relevance of our Platform Operations model in addressing real enterprise needs.

If you're interested to see our theatre session presented by Piers Matthews at the conference, you can watch it below! 

Looking Ahead: Dataweavers and Optimizely in 2025

Opticon 2024 confirmed what we already knew: Dataweavers is perfectly positioned to help Optimizely customers take their platforms to the next level. By addressing gaps in the market—such as organizations wanting to run Optimizely CMS in their own Azure tenants—we’re empowering businesses to own their digital experience without compromise.

A Big Texas-Sized Thank You!

To the Optimizely team, attendees, and everyone we connected with at Opticon: thank you for making our entry into the community so memorable. We’re excited to help drive innovation, support your digital ambitions, and show what’s possible with a trusted partner like Dataweavers.

Stay tuned as we continue to share updates about Arc, Fusion, and our expanding partnership with Optimizely. Together, we’re building the future of flexible, enterprise-grade platform operations.

To learn more about how Dataweavers can help Optimizely customers, explore our new products: 

Let us know if you’d like to learn more about Arc and Fusion for Optimizely or schedule a demo today!