MarTech: Getting You In The Marketing Cloud, The Right Way, Now And Always

Cloud computing has revolutionized how businesses operate. By migrating to the cloud, companies can access vital applications and data from any device with an internet connection. However, making the switch to the cloud can be challenging.

With so many options available, it can be difficult to know which platform is right for your business. The benefits are clear: increased efficiency, scalability, and cost savings. But making the move can be challenging, especially for larger organizations with complex IT infrastructure.

That's where marketing technology (MarTech) comes in.

With the right solution in place, you can make your transition to the cloud as smooth and painless as possible, and benefit from the advantages that it offers.

So, what should you look out for in a MarTech solution?

Managing and Reducing Azure Costs

The Azure cloud has comprehensive services to help businesses increase their productivity and save on IT costs. Almost every customer of Sitecore is going to be in Azure either IaaS or PaaS.

Azure provides a number of features and benefits that make it an attractive option for businesses of all sizes. However, Azure also has a number of potential cost traps that can quickly eat into your budget.

The Dataweavers WebOps platform helps you avoid these pitfalls. It helps you optimize your usage to ensure you get the most out of Azure while keeping costs under control.

Some of the most common ways that organizations waste money on Azure are as follows:

• Not utilizing reservation pricing
• Not properly monitoring and managing usage
• Not using Azure cost management tools
• Using too many resources
• Not taking advantage of Azure discounts
• Failing to delete unused resources
• Not using automation

The platform helps you manage and reduce Azure costs by giving you the infrastructure that uses Azure effectively. We also help you take advantage of Azure discounts and utilize Azure cost management tools to keep your spend under control.

For example, one of our clients was on Azure spending $32k USD per month and releases took 2 days. Now they spend $12k USD per month and release 2 times a day across 40 websites, and have delivered 300% more projects and initiatives in 2 years than the 2 years previous!

Focus Your Teams Energy on Driving Revenue

As a business leader, you know that your marketing and development teams’ time is valuable. You also know that campaign execution and management can be complex and resource-intensive. This is where WebOps comes in.

Enable your digital teams to focus on delivering customer experiences that create business value instead of being caught up managing the overhead of infrastructure, applications, security, performance and upgrades.

If you're looking for a way to help your marketing and development teams be more productive and efficient, the Dataweavers WebOps platform is the answer.

Full Utilization of Your Sitecore or DXP

Most customers running enterprise Digital Experience Platforms (DXP) like Sitecore have features and functionality they paid for and are not using and/or maximizing. We make it easy for you to use the full potential of your MarTech Stack.

Organizations using Sitecore or other marketing technology platforms often find that they're not using all the features and capabilities that they've paid for. This can be for a variety of reasons, including a lack of understanding of how to use the platform to its full potential, how to architect the platform for easy upgrades, a lack of time to devote to learning all the features, or simply because some features are underutilized or not well understood.

Security for your DXP

When it comes to the security of your DXP, the old adage of "you don't know what you don't know" has never been more true. The landscape is constantly changing, and with new technologies and ways of working being developed all the time, it can be hard to keep up.

That's why it's so important to have specialist skills and knowledge in this area, as well as a platform that takes care of the security for you. Because when things go wrong in this arena, they can really go wrong - costing businesses money, damaging reputations, and even ruining careers.

So what are some of the key areas that businesses need to be aware of when it comes to cyber security in MarTech? Here are just a few:

• Social Engineering - This is where scammers and hackers use human interaction to trick people into giving them access to systems or data.
• Malware - Malware can be used to steal information, delete files, encrypt data or even take control of a whole system.
• Phishing - Phishing is another type of social engineering, but instead of using personal interaction, it relies on mass emails or messages that look like they're from a legitimate source.
• SQL Injection - SQL injection allows attackers to inject malicious code into an SQL database, which can then be used to extract data or take control of the system.

Find more Marketing resources at dataweavers.com/cmo/velocity

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