For Isuzu UTE Australia (IUA), digital transformation wasn’t just about upgrading a website—it was about unlocking greater agility and enabling more personalized, customer-first experiences. As one of Australia’s most trusted automotive brands, IUA understood that their digital presence needed to reflect the reliability and innovation that define their vehicles.
The Challenge
Complex Systems Management:
IUA’s previous bespoke DXP limited the agility of their marketing team, requiring ticketed requests for nearly all updates. This created delays in campaign execution and left the team unable to make timely changes to meet market demands. As IUA moved to implement Sitecore with Liquid Interactive, a Sitecore digital agency, they identified the need for a more sustainable way to manage their digital experience platform long term—especially as ongoing deployments, monitoring, and updates would require specialized resourcing.
Operational Strain:
With a national presence and growing customer expectations for a modern, responsive online experience, IUA needed to ensure their website could support continuous updates and campaign activity without downtime. Their internal teams needed to be freed from infrastructure burdens in order to focus on delivering business value and engaging digital experiences.
Security Requirements:
Ensuring a secure, compliant digital environment from day one was a priority. The team required confidence that the platform met all security best practices, from penetration and load testing to DNS and third-party service transitions—all within a short timeframe before launch.
Sitecore Adoption Goals:
One of the key reasons IUA selected Sitecore was to unlock personalization, A/B testing, marketing automation, and data-driven insights. The challenge wasn’t just implementing Sitecore—it was about enabling the marketing team to actually use these tools with confidence, and ensuring they’d always be on the latest version with access to new features.
The Outcome
With Dataweavers, IUA could shift their focus back to what mattered most—creating exceptional customer experiences. Infrastructure worries became a thing of the past, and their team could concentrate on innovation and engagement.
- Seamless Operations:
With Dataweavers managing their Sitecore environment, IUA successfully launched their new website on schedule with zero downtime. The DevOps deployment process was streamlined to just 30 minutes, allowing for fast and frequent updates without disruption to users or internal teams.
- Proactive Security:
By implementing secure, audited infrastructure as code and conducting comprehensive load and penetration testing prior to launch, IUA ensured the platform met enterprise-grade security and compliance standards from the outset. The transition of DNS and third-party services was handled smoothly, giving the team peace of mind and uninterrupted service.
- Enhanced Scalability:
The new DevOps platform enables IUA to scale with confidence. Whether it’s launching new campaigns, responding to market changes, or updating vehicle data, the infrastructure now supports rapid execution and adaptation.
- Marketing Empowerment:
With the burden of infrastructure management removed, IUA’s marketing team can now take full control of content and campaign execution. They can independently manage web updates, personalize experiences, launch A/B tests, and gather insights—all without waiting on developer support.
- Continuous Improvement:
With Dataweavers keeping Sitecore fully managed and up to date, IUA benefits from the latest platform enhancements and functionality. This ensures they remain future-ready, leveraging their DXP’s full potential to drive customer engagement and business growth.
